Why You Need to Learn How To Sell

Why You Need to Learn How To Sell

Perhaps the most important subject you can study is sales. Yet many of the smartest students avoid learning it, and some of the best colleges shun teaching it. There are many scenarios where you can use sales techniques - and not just when selling a product.


The reason is that our society too often disparages the sales profession. Death of a Salesman, Wall Street, Boiler Room, Glengarry Glen Ross give negative portrayals of selling. As a result, too many look at sales people as "slimy sleazy" liars.

And, because so many that gravitate to sales jobs are not properly trained or qualified, the stereotypes about sales and sales people are reinforced by the negative experiences of many buyers.

Why is learning to sell so important?

Selling is a critical skill because, like it or not, everyone has to sell to succeed. Famous author, Robert Louis Stevenson, recognized this when he said, "Everyone lives by selling something." Whatever you do, sales skills will help you to…

  • Secure the job you want
  • Convince your boss to assign you to the project you want
  • Influence your company to promote you quicker
  • Encourage your bank or utility to waive annoying fees
  • Sell others to do what you want them to do

Of course, if you are in a sales position, learning to sell more effectively can put a lot more money and opportunities in your pocket.

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